Strategy, paid media, creative and conversion work, built around the people you want in the room.
Plenty of people can run your ads. We start earlier, with who your audience is and why they'd care, and we keep going after the click, through the landing page, the email and the checkout. Every piece pulls toward one result: a full room.
Positioning, offers and messages that give people a reason to pay attention. We work out what you promise, who it's for and how to say it so they stop scrolling.
Google, Meta, LinkedIn and TikTok campaigns that capture the people already searching and reach the people who don't know they want a ticket yet.
Hooks, concepts and video ideas built for the feed. We test them fast and keep the ones people watch.
We map the journey from first view to ticket and fix the points where people drop out. Landing pages, offers and tracking all get attention.
Sequences and automations that bring buyers back, nudge the hesitant and turn one-time attendees into regulars.
Audience research, competitor analysis and clear reporting, so each decision rests on what your market is doing.
Barclay tracks your market in real time and finds patterns in what your audience wants. We read the findings and make the calls.
Meet BarclayEvents first: conferences, theatre, festivals and exhibitions. We also work with experiences and specialist brands that have something distinctive to say.
See our work