Paid Minds — Strategy-First Marketing by Lawrence Ansell

Find it.
Tell it.
Amplify it.

Find it. Tell it.
Amplify it.

Better customers start with a better story. Let's find yours, tell it, amplify it — where your customers are already looking.

Paid Ads | Search | Social

More leads. More sales. More of the right people choosing you.

Let's Talk

Being Human is OK!

Marketing made more human, in a world run by algorithms.

Strategy _first

Directing the Algorithms to Succeed

Algorithms amplify whatever signal you give them. Most businesses haven't been clear enough about what that signal should be. I start with strategy — who your best customers are, why they should choose you, and what story your brand tells. Then I build, test and optimise the campaigns that carry it to the right people.

01 Find It — Strategy

Segmentation, targeting, positioning. Before any campaign is built, the strategic thinking comes first — understanding your best customers and what your business genuinely offers that others do not.

02 Tell It — The Story

The messaging, the hooks, the creative angles that carry strategy into story across campaigns. Consistent voice, calling out the right people, optimised algorithms deliver at the right moment, then we scale.

03 Amplify It — Reach

Paid ads on Google, Meta and LinkedIn. Backed-up by joined up visibility across search, AI answers, social and even email. Each feeding the another, result is exponential growth.

Who this is for

More leads. More sales. Clearer positioning.

Professional Services

Law firms, accountancies, consultancies, financial advisers. Strong expertise, often under-communicated. The story is usually there — it just needs drawing out and putting in front of the right people.

Events & Live Experiences

Ticketed events, conferences, theatre, music. Tight sales windows, clear conversion goals, and a natural fit for paid ads that need to work fast.

eCommerce & Product Brands

Selling direct where paid ads have a clear, measurable return. Brand story and product positioning working together to build both conversion and loyalty.

Local Businesses

Businesses with a defined geographic market. Often strong word-of-mouth but underleveraged on paid reach. High impact from relatively modest budgets when the targeting is right.

STRATEGY & STORY

Before any ad is built, the strategic thinking comes first. Segmentation, targeting, positioning — and the messaging that comes out of it. This is the work most people skip. It's also why most campaigns underperform.

PAID ADS MANAGEMENT Core Offer

Google, Meta and LinkedIn campaigns built on strategy and story — not just budget and guesswork. The right message, to the right people, tested fast and optimised continuously for leads, sales and measurable ROI.

AI-ASSISTED TESTING

Hundreds of ad variations tested at speed. Winning audiences found faster. Spend shifted toward what's working — and away from what isn't. AI does the heavy lifting. Human judgement decides what it means.

GEO / AI SEARCH VISIBILITY

ChatGPT, Gemini, Perplexity and Google AI Overviews are changing how people find businesses. I help you show up in those results — through genuine authority, clear positioning, and a brand that AI search tools recognise and surface.

REPORTING & MANAGEMENT

Clear, honest reporting on what's working and why. Monthly retainer for continuous optimisation — new creative testing, performance monitoring, budget management, and a strategy that evolves as you grow.

Strategy first. Story-driven campaigns. Results you can measure. Start the conversation.

What you get

Real Business Growth beyond ROAS & CPA

More leads and enquiries

From people who are actually looking for what you offer — not just clicking because the ad was loud.

More sales

Faster decisions from prospects who understand what you do and connect quicker because the message resonates.

Stronger recall

A business that sticks in the mind because it has a clear, consistent brand story people remember.

Better market fit

Messaging that resonates because it is built on a real understanding of your market, not assumptions.

Scalability

A strategic foundation that holds as budgets, channels and ambitions grow — not campaigns you keep restarting.

Presence

Showing up consistently across paid ads, search and social — all telling the same story.

Client spotlight

Selection

Code Sync

International Events
Grow With Flow

Advertising Agency
Sport Endorse

Influencer Marketing Agency
Int Composer Festival

Music Event Company
Garage Nation

Music Event Company
Giambrone Law

International Law Firm
ElixirConf

Tech Events
Concept Culture

Built Environment Agency
NDA High Net Worth Client

Fashion Ecommerce

Advanced Lead Generation Strategies for Growth.

This is how good advertising scales right now. Let's make it happen.

Start the conversation

Clients scaled last year

Ad spend managed so far this year

£4M+

About

I'm staying human...
you should too!

I'm Lawrence Ansell. I direct Paid Minds — a paid ads, search and social consultancy built around the principle that the businesses which grow in an AI world are the ones with a clear story, told to the right people, in the right places.

When you work with Paid Minds you can be assured to get one-to-one account management. We don't hard sell promises then expect churn in 3-6 months.

"Marketing made more human, in a world increasingly run by algorithms."

Book a discovery call

Get in touch

Let's talk about your marketing.

Whether you have a specific campaign in mind or just want to explore what strategy-first marketing could look like for your business — I'd like to hear from you.

lawrence@paidminds.com

East Sussex, UK

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