Paid Minds helps events, experiences and specialist brands find the right audience and fill the room.
We started Paid Minds because ad accounts don't sell tickets. People do. The best campaigns come from knowing who's in the crowd, why they came and what nearly stopped them.
So we begin there. We research, position, create, distribute, convert and learn, then feed what we learn into the next campaign. Growth becomes a loop, and each turn makes the next one better.
Good marketing makes people smile before it makes them click.
A message for everyone reaches no one.
We test ideas and keep what works.
Channels change. Audiences keep wanting to feel something.
Our system, Barclay, handles the research and pattern-spotting. We handle the judgement and the creative. The aim is more understanding, not more content.
Meet BarclayTechnology conferences. A West End musical. A music festival. A classical music festival. Ecommerce brands, architects and a City law firm.