Paid Minds — Performance Marketing That Delivers

Find it.
Tell it.
Amplify it.

Find it. Tell it.
Amplify it.

I help businesses grow by finding their story first — who their best customers are and what makes them the right choice. That thinking drives the ads and the AI search strategy that follows.

More leads. More sales. More of the right people choosing you.

Let's Talk

Find what you stand for

Paid ads and AI search strategist. Based in East Sussex.

Strategy ₊

Story shaped by thinking

Algorithms are powerful. But they amplify whatever signal you give them — and most businesses haven't been clear enough about what that signal should be. I start with strategy: who your best customers are, why they should choose you, and what story your brand actually tells. Then I use AI-assisted tools to build, test and optimise the campaigns that carry that story to the right people.

10+ years running Google, Meta and LinkedIn Ads

STP strategy before any campaign is built or budget spent

Human judgement at the centre — AI-assisted execution throughout

STRATEGY & STORY

Before any ad is built, the strategic thinking comes first. Segmentation, targeting, positioning — and the messaging that comes out of it. This is the work most people skip. It's also why most campaigns underperform.

PAID ADS MANAGEMENT Popular

Google, Meta and LinkedIn campaigns built on strategy and story — not just budget and guesswork. The right message, to the right people, tested fast and optimised continuously for leads, sales and measurable ROI.

AI-ASSISTED TESTING & OPTIMISATION

Hundreds of ad variations tested at speed. Winning audiences found faster. Spend shifted toward what's working — and away from what isn't. AI does the heavy lifting. Human judgement decides what it means.

GEO / AI SEARCH VISIBILITY

ChatGPT, Gemini, Perplexity and Google AI Overviews are changing how people find businesses. I help you show up in those results — through genuine authority, clear positioning, and a brand that AI search tools recognise and surface.

REPORTING & ONGOING MANAGEMENT

Clear, honest reporting on what's working and why. Monthly retainer for continuous optimisation — new creative testing, performance monitoring, budget management, and a strategy that evolves as you grow.

Strategy first. Story-driven campaigns. Results you can measure. Start the conversation.