PAID MINDS

Marketing That Works
With Meaning

We help small businesses build marketing systems that work — and still feel human.
Built on insight, creativity, and smart technology, our systems use data and AI to empower genuine connection and measurable growth.

Because when your message resonates, algorithms work for you — not the other way around.

The Moment Behind
Paid Minds

Paid Minds began with a realisation — I was surrounded by dashboards, data, a large Google and Meta Ads account, endless optimisations and good-looking Ad reports that said everything was growing — but in reality the business was in trouble, how?

I managed a lot of accounts and I saw the same trend happening across them all, businesses chasing “vanity metrics” instead of real growth from marketing that makes sense to real people.

I’m Lawrence Ansell, and I created Paid Minds to bring clarity, creativity, and accountability back into the mix.

We design strategies, systems, and stories that do what marketing should: help people find, trust, and buy from you — for the right reasons.

Creative collaboration

The Balance Between
Human and Machine

Marketing isn’t about fighting algorithms and AI — it’s about working with them in smarter, more human ways.

We believe:

AI is a collaborator.

When guided by human intelligence, it scales creativity and precision.

Growth matters.

But it lasts longer when built on genuine communication and trust.

Meaning drives momentum.

Because when people care, they share.

The Paid Minds Way — a way of thinking that’s adaptive, practical, and true to people.

Pro-technology. Pro-profit. Pro-human progress.

What We Do

We help ambitious businesses and brands build lean, effective marketing systems — powered by strategy, guided by story, and supported by smart technology.

We don’t sell “packages.”
We find your audience, and create frameworks that fit your stage, your story, and your growth goals.

Narrative & Positioning

Find your story. Clarify your message — use algorithms to communicate your unique value proposition to your real audience.

Growth Systems

Content, Paid Media, GEO/SEO, Social, Email and AI-enhanced automation — working together to create sustainable performance.

Creative & Cultural Activation

Campaigns, content, and storytelling that move people — and the bottom line.

Human Communication

Clarity, trust, and tone. Because the most powerful marketing is still your friend’s recommendations.

What It Looks Like
in Practice

We’ve helped:

Ticketed events turn creativity into measurable attendance.

Boutique law firms turn reputation into relatable communication.

Cultural and independent brands find visibility and voice without losing integrity.

Our approach has managed £3M+ in ad spend and built lead generation systems that deliver real growth and real engagement.

Concept Culture Future City Hurleys Fashion Garage Nation Agape Interiors and more

Why People Work With Us

Because we make your marketing make sense to real people.