Paid Minds
I help businesses cut through generic positioning and find their actual message, you know, the thing that makes someone choose you?

Then AI systems test and scale it - keeping that voice intact

Find what you stand for

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A positioning and messaging consultancy based in East Sussex.

A.I. +
Clarity shaped by experience

Because the world doesn't need more AI-generated "studio ghibli." It needs companies who know what they stand for — and systems that help them say it clearly, consistently, everywhere.

10+ years turning complex businesses into clear messages
Positioning frameworks that actually make sense to humans
Strategy that works for Ads, Social, SEO, AI and your sales team

01
POSITIONING AUDIT

We figure out what you actually do, who it's for, and why it matters. No more sounding like everyone else.

02
MESSAGING FRAMEWORK Popular

The words, stories, and positioning that work across your website, sales calls, ads, and social — all saying the same thing.

03
MARKET POSITIONING

How you stack up against competitors. Where you win. What makes someone choose you over the 47 other options.

04
AI CONTENT & SYSTEMS

Once your messaging is clear, we can build AI workflows that help your team create, reuse, and repurpose content in your voice.

05
ACTIVATION PLAN

How this translates into real marketing: website copy, ad messaging, social, newsletters, sales conversations. We give you the roadmap, you (or your team) execute.

Want AI marketing that doesn't sound like it came from ChatGPT? Let's build messaging that's actually yours.

Work with companies

  • Code Sync
    International Events
  • Grow With Flow
    Advertising Agency
  • Sport Endorse
    Influencer Marketing Agency
  • Int Composer Festival
    Music Event Company
  • Garage Nation
    Music Event Company
  • Giambrone law
    International Law Firm
  • ElixirConf
    Tech Events
  • Concept Culture
    Built Environment Agency
  • NDA High Net Worth Client
    Fashion Ecommerce

I build messaging frameworks + intelligent systems your customers understand. Better quality, less noise - more success...

I help you build messaging frameworks that work across every channel — from your homepage to your ad campaigns, from AI to your sales deck.

Let's talk now

Companies positioned in the last 3 years —

Average time to messaging clarity —

Helping founders build clear, intelligent marketing that still feels human
Turning confused marketing and AI content into simple, workable growth systems
clarity.
positioning.
messaging.
differentiation.
clarity.
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